essentialogo

10 Steps to Your EssentiaLogo

THESE ARE THE 10 STEPS I FOLLOW DESIGNING EACH AND EVERY LOGO FROM START-TO-FINISH
  1. 1. Creative Brief
    The creative brief will be developed from a series of questions and answers that will help me understand the essence of your business, your competition and in turn generates a visual target in which to aim for with the design.
  2. 2. Research
    The research phase is gathering and consuming as much about your business and your competition in order to further understand it. Many successful concepts are generated from digging below the surface.
  3. 3. Brainstorm
    This phase takes the knowledge gained from the research and creative brief and puts pencil to paper sketching everything that comes to mind. I liken it to visual shorthand for designers.
  4. 4. Sketch
    At this point I take what may look like chicken scratch and draw out the ideas in more tightened sketches.
  5. 5. Electronic
    At this point I will review all of the sketched ideas and select the top 3 and convert them to electronic designs on the computer.
  6. 6. Review
    After completing the top 3 concepts electronically. I will take some time away from them, sleep on it and review the next day to see if there are any changes I'd like to make. I also get feedback from others not familiar with the project.
  7. 7. Presentation
    The enhanced and finalized concepts will be inserted into a presentation file showing each of the 3 concepts in full color, 1 color black and 1 color white (reverse). I will mock the logo onto some general photographic quality items such as a t-shirt and coffee mug so that you can get a better sense of how the logo might be applied.
  8. 8. Feedback
    This is where you come back into the picture. It is at this point that you have had a chance to review the 3 concepts. There should be 1 concept you like more than the other 2.
  9. 9. Revisions
    I will take your feedback on the concept you have selected to move forward with. I will make further revisions until you have approved the logo.
  10. 10. Approval
    After you have approved the logo design and second half of the payment has been made then I will provide you with all of the deliverables in a ZIP file. Please see the FAQ section on what you receive after approval.
A Visual Diagram of my 10 Step Design Process in Action
  1. Managing Director
The Process page will explain each of the 10 Steps I practice when designing a logo but the example (right) gives a general overview. This diagram shows the steps I followed in designing the new Cincinnati Fastener & Industrial Supply logo a few years ago at my full time job.